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Stillingsbeskrivelse
General Description of the Role
The User Engagement Director owns the end-to-end user lifecycle, focusing on onboarding, retention, and database health. This role bridges the gap between Marketing and Product & Tech to resolve journey fragmentation, creating a seamless user experience and driving sustainable commercial growth through sophisticated relationship management.
Main Responsibilities
- Own the end-to-end user lifecycle, including onboarding, retention, and customer database health, to resolve current journey fragmentation.
- Align growth goals between Marketing and Product & Tech and our Business Units to ensure a seamless and consistent user experience.
- Oversee user engagement strategies and execution to drive sustainable commercial outcomes.
- Manage centralised CRM resources that support vertical-specific lifecycle and campaign communications.
About Vend
At Vend, our mission is simple: Smart choices made easy. We’re here to make sustainable living effortless through seamless digital experiences. As part of a dynamic family of marketplaces, we connect people with services and products that matter.
Krav
- Significant experience in CRM, Lifecycle Marketing, or Retention strategy at scale.
- Proficiency with enterprise-level CRM platforms, marketing automation tools, CDPs, and segmentation tools.
- Strong understanding of user segmentation, A/B testing, and customer database management.
- Ability to manage complex, automated multi-channel workflows.
- Highly collaborative partner capable of aligning cross-functional product and engineering teams.
Ferdigheter
CRM strategyLifecycle MarketingRetention strategyMarketing automationCustomer database managementA/B testingUser journey mappingConversion optimisation
Erfaring
senior