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Product Marketing & Growth Lead

About LCA.no

Dokka 6A, 1671 Kråkerøy

Stillingsbeskrivelse

Product Marketing & Growth Lead

LCA.no is on a mission to enable industrial decarbonization through software. We’re the Norwegian market leader in product carbon footprint and life-cycle assessment (LCA) compliance software - the tools companies rely on to measure, document and reduce the environmental impact of what they make.

Born from Nordic academic research and now expanding across Europe, we sit at the centre of one of the fastest-growing categories in enterprise software. As corporate decarbonization shifts from ambition to regulation, demand for credible, data-driven LCA is accelerating - and we’re building the platform to meet it.

We’re hiring our first Product Marketing & Growth Lead to build a category-defining, AI-native marketing function and use it to accelerate our international growth. This is a strategic and hands-on role at the intersection of product marketing, growth, storytelling and go-to-market execution.

What you’ll do

  • Own positioning and messaging: Turn a sophisticated, data-rich product into a clear, differentiated story.
  • Lead product marketing and go-to-market: Drive launches end-to-end and equip Sales with winning narratives.
  • Build the demand engine: Design and execute inbound, content and demand-generation strategies.
  • Generate pipeline: Partner with Sales to convert marketing into qualified pipeline.
  • Build the brand: Grow visibility and thought leadership internationally.
  • Make it scalable: Put processes, tooling and metrics in place for a high-performing function.
  • Put AI to work: Use AI across the marketing stack to move faster and work smarter.

Krav

  • You have a track record in Product Marketing, Growth, or Revenue Marketing within B2B SaaS or a comparable technology company.
  • You have demonstrated results in building demand, inbound channels, and qualified pipeline.
  • You possess a strong command of positioning, messaging, and go-to-market strategy.
  • You have experience marketing into international markets with excellent written and spoken English.
  • You are fluent with SaaS metrics, CRM, and marketing automation tools like HubSpot.
  • You demonstrate the range to think strategically while executing hands-on.

Ferdigheter

Product MarketingGrowth MarketingB2B SaaS StrategyGo-to-Market ExecutionDemand GenerationHubSpotAI-driven MarketingRevenue Analytics

Erfaring

senior

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