Kari Traa - Retail Partnership & Development Manager

We don't just sell baselayers. We build playgrounds for women who refuse to sit on the sidelines. Since 2002, Kari Traa has been on a mission to get more women outside — laughing, moving, and enjoying the challenge, on the slopes, on the trails, and everywhere in between. Bold colours. Bold attitude. No compromise on quality.

Now we're taking that energy off the rack and into the room. We're building real, physical spaces where our brand comes alive — in-store branded areas, shop-in-shops, pop-ups, and standout in-store moments across Norway and beyond. And we need someone to help lead the charge from the ground up.

The Role

As our Retail Partnership & Development Manager, you'll be the driving force behind how Kari Traa shows up in physical retail. You'll start close to the action — working hand-in-hand with our strategic retail partners to maximize our in-store presence — and grow the role as our retail ambitions grow. Think shop-in-shop concepts, pop-up activations, and one day, maybe even our own retail formats.

This isn't a role where you wait for a finished playbook. You'll help write it.

You'll report to our Head of Sales and work shoulder-to-shoulder with Sales, Design, Marketing, Logistics, and partners across the Active Brands group — plus key external players like landlords, implementation partners, and retail stakeholders.

What You'll Get Your Hands On

• Right now: Strategic partnerships & in-store presence. Build seasonal assortments with our priority retail partners, maximize visibility on the shop floor, and support sell-in and order management.
• Coming up: Brand experience & standards. Audit existing retail environments, set the bar with in-store brand standards (fixtures, signage, visual merchandising), and elevate the in-store experience.
• The big leagues: Shop-in-shop rollout. Lead operational planning and delivery of shop-in-shop concepts, support negotiations on retail space, and own delivery end-to-end.
• The frontier: Pop-ups & what's next. Scout and prioritize pop-up opportunities, run activations from sketch to report, and help explore future retail formats.
• Always on: Commercial performance. Build business cases, track performance, and turn data insights into action.