Industry Strategy Lead - BFSI

Do you want to drive commercial strategy for Finn, Blocket & other Nordic marketplaces?

THE OPPORTUNITY IN A NUTSHELL

You? A commercially minded, highly credible fintech- or media advisor with a deep understanding of how Nordic financial institutions leverage marketing to optimize their customer journeys.

Role? Serve as our premier subject-matter expert for the BFSI sector, translating market intelligence into our overarching vertical strategy and commercial narratives across the Nordics.

Company? Vend, home of FINN, Blocket, Tori, Oikotie, DBA & Bilbasen, where millions of people across the Nordics connect to find what they need, whether it’s a job, a home or a way to move.

Location? Join us in our Stockholm or Oslo office, with the flexibility to work 3 days per week remotely!

WHAT’S THE JOB LIKE?

As our Industry Strategy Lead, your mission is to define, evolve, and own Vend Advertising's overarching BFSI strategy across the Nordics. Your work serves as the vital bridge between customer needs and our organizational roadmap.

• Act as an outside-in advisor by gathering marketplace intelligence, mapping market trends, and analyzing competitive movements.
• Turn insights into compelling, goal-aligned commercial narratives, playbooks, and value propositions.
• Work cross-functional, partnering directly with regional Sales and Commercial Success teams to shape key account strategies and facilitate customer workshops.
• Act as an internal consultant for Product Managers, feeding field feedback and regulatory challenges directly back into product development.

THE CHALLENGE

The BFSI landscape is tightly regulated, and clients increasingly expect effect-first, transaction-tied outcomes over passive impressions. Your challenge will be to take a fragmented ecosystem and establish Vend as an indispensable, high-intent media house for automotive financing, mortgages, and insurance.