Chief Marketing Officer (CMO)

The Chief Marketing Officer is responsible for building and protecting the Viking brand across all markets, ensuring impactful, consistent, and commercially effective marketing execution through physical, digital, and visual channels. The Chief Marketing Officer leads and energises a small, multi-disciplinary marketing team, translating brand strategy into tactical campaigns and go-to-market execution that drive commercial results together with Sales and Product. CMO is part of Vikings Core Management Team (CMT).

Key Responsibilities

• Full ownership of the Viking brand - expression, tone, identity, and consistency across all markets.
• Responsible for building a strong brand and brand presence in all markets.
• Responsible for ensuring that the Viking Brand and its Trademark is always protected.
• Responsible for ensuring consistent brand tone and identity across all consumer touchpoints, in close partnership with Sales, Product, and the new E-Commerce function.
• Establish, lead, strengthen and motivate the marketing department.

Main Tasks

• Lead and energise a small, multi-disciplinary marketing team.
• Drive seasonal campaign planning and execution with clear creative ambition.
• Together with the Product team build strong consumer-driven marketing stories and product launches.
• Develop go-to-market packages and deliver them effectively to the Sales team.
• Strengthen trade marketing and retailer activation in partnership with Sales/CSO.
• Leverage digital media (social, content, influencer, paid) to build brand presence and relevance.
• Build KPIs and measure the progress of the brand and all activities.
• Establish and continuously refresh the brand and communication platform.
• Performance achievement and KPI reporting.
• Work in close collaboration with and be mutually reliant on a strong relationship with the CSO and the CPO.

Note: This is a doing role, not a directing role! Approximate split: 20% Brand strategy and platform, 40% Tactical campaign and content planning, 40% Operational execution and team management.