Join our team making sports happen across the globe!

The Role

As our CRM & Marketing Automation Specialist, you'll take ownership of Spond's communication flow across marketing, sales, and product. You'll design, execute, and optimize lifecycle journeys that guide users from first download to Spond ambassadors -- ensuring that every coach, parent, player, and club receives helpful, relevant communication through their journey with Spond. You'll own key metrics like activation and retention rates, using them to guide how journeys are designed and where they need improvement.

You'll work closely with our marketing, product, and sales teams to make sure our communication feels consistent, human, and helpful -- whether it happens in-app, through email, or elsewhere.

Responsibilities

• Lead and develop Spond’s CRM and marketing automation strategy across all touchpoints.
• Design and optimize lifecycle journeys, from onboarding and activation to retention and reactivation.
• Work hands-on with our CRM platforms Intercom (in-app) and HubSpot (club leads and sales) to execute and measure campaigns.
• Use data to define user segments, personalize content, and improve communication performance.
• Collaborate with marketing, product, and sales to align messages and timing across the user journey.
• Develop reporting and insight frameworks for CRM performance (activation, retention, LTV, etc.).
• Stay on top of CRM trends and best practices, bringing fresh ideas to the team.