eCommerce Marketing Manager – Workwear

The eCommerce Marketing Manager -- workwear is responsible for owning and driving the digital marketing strategy and execution to deliver profitable growth across direct-to-consumer channels. This role plays a critical part in scaling Helly Hansen Workwear’s digital business by driving qualified traffic, customer acquisition, and conversion, optimizing marketing efficiency, and ensuring full alignment between marketing, eCommerce, and product strategy.

Key Responsibilities

• Strategy & Commercial Ownership: Define and own the digital marketing strategy for Workwear eCommerce, aligned to business growth and margin targets.
• Performance Marketing & Execution: Plan, execute, and optimize campaigns across paid search, paid social, display, retargeting, and affiliates.
• Commercial Performance & Analytics: Own reporting and performance analysis across all digital marketing channels, translating data into clear actions.
• Customer Journey & Conversion Optimization: Partner with eCommerce and UX teams to improve end-to-end funnel performance.
• Cross-functional Leadership: Act as the key marketing counterpart to eCommerce, merchandising, and product teams.
• Budget Management: Own and manage the Workwear digital marketing budget, continuously optimizing spend to maximize ROI.