Performance Marketing Director

Performance Marketing Director

The Performance Marketing Director oversees the execution, scaling, and optimisation of all performance acquisition channels across the portfolio. Reporting to the VP of Growth, this role bridges centralised strategy with vertical execution. You will manage the performance marketing resources embedded within the vertical BUs, transitioning agency dependencies to strong in-house capabilities to drive Traffic, Leads, and NAAs efficiently.

Main Responsibilities

• Manage and optimise multi-channel performance marketing campaigns (Paid Search, Paid Social, Programmatic, App Install) across all vertical squads.
• Lead and mentor the team of performance marketers embedded within vertical business units, ensuring high functional standards and sharing of best practices.
• Execute the centralised performance strategy, actively managing the acquisition budgets to maximise ROI and minimise CPA across the portfolio, while increasing volumes.
• Assess insourcing external agency dependencies and building robust, scalable in-house campaign execution capabilities.
• Collaborate closely with the Head of Marketing Analytics & Tech to ensure rigorous tracking, multi-touch attribution, and continuous A/B testing frameworks are applied to all campaigns.

About Vend

At Vend, our mission is simple: Smart choices made easy. We’re here to make sustainable living effortless through seamless digital experiences. As part of a dynamic family of marketplaces, including FINN, Blocket, Tori, Bytbil, Oikotie, Bilbasen, and DBA, we connect people with services and products that matter.