Make an impact with Laerdal?

Make a difference with Laerdal where immersive technology transforms healthcare quality and education across the globe. We are searching for a Marketing Specialist for distributor markets in Europe, Middle East and Africa.

About the role

As a Marketing Specialist for Distributor Markets, you’ll work in a multidisciplinary team responsible for enabling, coordinating, and elevating marketing execution through Laerdal’s distributor network in Europe, Middle East and Africa. The role acts as a bridge between central marketing and local distributor marketing teams, ensuring consistent adoption of Laerdal’s marketing strategy while respecting local market needs.

Key responsibilities include:

• Develop and execute EMEA distributor marketing strategies by co-creating annual plans, leading go-to-market (GTM) launches, and adapting segmentation, positioning, and messaging to local market needs.
• Serve as the marketing partner for distributor sales teams, owning launch enablement, maintaining sales toolkits, delivering training, and providing market insights to improve sales effectiveness and win rates.
• Drive distributor-focused campaigns and co-marketing initiatives, including digital programs, webinars, congresses, events, and activities that generate end-customer demand and adoption.
• Build distributor marketing capabilities through coaching, training, and best-practice sharing in campaign management, digital marketing, branding, messaging, and use of marketing tools and platforms.
• Manage distributor relationships and performance, participating in business reviews, coordinating cross-functional launch readiness, tracking KPIs, and reporting market, competitive, and performance insights to regional and global stakeholders.