Senior CX & Marketing Technology Lead

Veracity is building a data-driven, customer-centric, and AI-enabled platform across multiple product lines. We are now looking for an experienced candidate to take on the role as Customer Experience (CX) & Marketing Technology Lead in Veracity.

You will own and evolve how customer data, insights, and technology come together across the Platform, taking responsibility for both operational stability and strategic progression, ensuring that we can build the customer experiences and marketing capabilities of the future.

Areas of responsibility:

• Own and evolve the Martech & CX platform ecosystem: Take Veracity ownership of core CX/MarCom platforms; ensuring stable operations, reliable tracking, and scalable campaign/lead infrastructure.
• Build the data foundation for customer intelligence: Define and govern customer and user data flows across the data platform and its connected products.
• Establish Veracity’s Voice of the Customer engine: Build an always-on VoC system combining NPS, CSAT, survey data, and qualitative research.
• Drive AI-readiness in CX and marketing: Drive the transition to AI-enabled ways of working, unlocking automated insights and personalized customer journeys.
• Maintain critical operations: Ensure continuity in campaign setup, data quality, GDPR compliance, and reporting.