Job Description
Vita Brands is part of Fiskars Group and owns a curated portfolio of design-led brands united by craftsmanship, material mastery, and enduring desirability. Our portfolio spans three distinct Brand Houses with a total of 12 brands, including Georg Jensen, Royal Copenhagen, and Rörstrand.
As our next Market Brand Manager, you'll be responsible for developing and delivering the market activation and demand generation strategy for Georg Jensen, Royal Copenhagen, and Rörstrand in our Nordic market – Norway, Sweden, and Finland. Working closely with global and local teams, you'll translate global brand direction into locally relevant campaigns and activations that strengthen consumer engagement, build brand desirability, and support commercial growth across retail, eCommerce, and wholesale channels.
What You’ll Do
- Develop and deliver the annual market activation and demand generation plan for Georg Jensen, Royal Copenhagen, and Rörstrand.
- Translate global brand strategy into locally relevant campaign priorities and activation calendars.
- Lead integrated campaign planning across retail, eCommerce, and wholesale channels.
- Coordinate activation across internal teams, agencies, and external partners.
- Manage local marketing budgets, media planning, and agency partnerships within global frameworks.
- Monitor campaign performance, share market insights, and recommend improvements to future activations.
- Identify opportunities to strengthen brand visibility, consumer engagement, and demand through local partnerships, events, and Nordic market activations.
Requirements
- You have at least five years of experience in brand management, marketing, or commercial marketing within consumer goods, lifestyle, or retail.
- You possess experience developing integrated campaigns across retail, digital, and media channels.
- You have a strong understanding of omnichannel retail, consumer behavior, and brand building.
- You demonstrate the ability to adapt global strategies for local markets and manage marketing budgets effectively.
- You hold a Bachelor's degree in Marketing, Business Administration, or a related field.
- You are fluent in English and one Scandinavian language (Norwegian, Swedish, or Danish).
Skills
Experience
mid-level