Digital Specialist - Paid Social

Are you a sharp, results-driven specialist who excels at using paid social media to drive real commercial impact? Do you want your work to directly drive bookings, not just live in a media plan nobody opens? If you're ready to build something with lasting impact, come join a high-performing team!

We find ourselves at an exhilarating position. We've grown to over 250 hotels, and by breaking the historic 20 billion NOK revenue milestone, we have proven that our formula works. Over the last two years, we have transformed how marketing and digital sales operate at Strawberry - shifting from a support function to a commercial growth engine. While this work has earned multiple industry awards, we are far from done, and we need a sharp, proactive Paid Social specialist to help us push performance further and unlock the channel's full potential.

What you will be doing

As our Digital Specialist - Paid Social, your main role is to plan, execute, and optimize paid social campaigns that directly drive bookings and revenue across our 250+ hotels. You'll own the channel end-to-end - from strategy and budget to daily optimization - and be the go-to expert on what's working, what isn't, and why. You will be responsible for the Nordics, with a focus on our largest markets, Sweden and Norway.

You'll sit in our Digital Sales team and collaborate closely with content, creative, and commercial colleagues to make sure paid social campaigns land the right message, to the right audience, at the right time.

• Plan, launch, and optimize paid social campaigns across platforms (e.g. Meta, TikTok, Snapchat, Pinterest) to drive bookings and brand awareness.
• Own budget allocation and pacing across campaigns, continuously reallocating spend toward what performs.
• Drive initiatives proactively. Take full ownership. Spot opportunities, ask the brave questions, and run with them.
• Work smart with Catalogues, DPA and Product Feeds.
• Brief creative and content teams on what's working by platform/audience, and translate performance insights into concrete creative direction.
• Deep dive into data with actionable insights for better performance with each campaign.
• Stay ahead of platform updates, algorithm shifts, and new ad formats.

What we can offer you

• A flat organization with trust and autonomy in your work.
• The chance to be part of a passionate team with exceptional colleagues and an inclusive culture.
• Plenty of social events including smaller gatherings with your team and huge get-togethers with the whole Strawberry family!
• Great benefits! In addition to our collective agreement, we also offer staff discounts and friends & family rates at our 250+ hotels.